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June 7, 2005
By: TOM BRANNA
Editor
Procter & Gamble Co. will shut down its online customized cosmetics business at the end of the month, the company announced on its website. The Cincinnati-based consumer-products maker started its online cosmetics business, Reflect.com, as a way to sell directly to consumers rather than through retailers’ websites and to customize the product’s color, packaging and other features to a consumer’s specifications.According to spokeswoman Cheryl Hudgins, the experiment was a l...
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